---
title: About
---

[![the_market_proof_logo_1](https://www.themarketproof.com/hubfs/The_Market_Proof_Theme_2025/the_market_proof_logo_1.svg "the_market_proof_logo_1")](https://www.themarketproof.com/?hsLang=en)

- [Services](https://www.themarketproof.com/services)
- [About](https://www.themarketproof.com/about)
- [Contact](https://www.themarketproof.com/contact-us)

[SAY HI](https://www.themarketproof.com/contact-us?hsLang=en)

# Who's behind The Market Proof

![pattern1](https://www.themarketproof.com/hubfs/The_Market_Proof_Theme_2025/Ellipse%201.svg) ![pattern2](https://www.themarketproof.com/hubfs/The_Market_Proof_Theme_2025/Ellipse%202.svg)

![Luisa](https://www.themarketproof.com/hs-fs/hubfs/Luisa.jpg?width=1000&height=1000&name=Luisa.jpg)

## About Me

I understand marketing, sales, business, analytics, psychology, communications, design.

Born and raised in Verona, Italy, I moved to the United States in 2018.

Now I help Italian B2B companies win in the American market, because most of them are selling the way Italians sell, not the way Americans buy.

I work across strategy, content, and operations. 

[SAY HI](##)

![pattern1](https://www.themarketproof.com/hubfs/The_Market_Proof_Theme_2025/Ellipse%203.svg)

## My Approach

Connect, convert, and engage while keeping things practical, no fluff involved.

![Group (2)](https://www.themarketproof.com/hubfs/The_Market_Proof_Theme_2025/Group%20(2).svg)

#### Structured Strategies

Planning is the first step for success. Flexibility included!

![Arrow](https://www.themarketproof.com/hs-fs/hubfs/The_Market_Proof_Theme_2025/Arrow.png?width=224&height=89&name=Arrow.png)

![Vector-2](https://www.themarketproof.com/hubfs/The_Market_Proof_Theme_2025/Vector-2.svg)

#### No Waste

Honest marketing practices cut off what doesn't work.

![Arrow2](https://www.themarketproof.com/hs-fs/hubfs/The_Market_Proof_Theme_2025/Arrow2.png?width=227&height=71&name=Arrow2.png)

![Frame-1](https://www.themarketproof.com/hubfs/The_Market_Proof_Theme_2025/Frame-1.svg)

#### A bit of fun

Otherwise, why do we do it?

## Industries We Work With

From strategy to planning to execution, I will work by your side.

![Industrial manufacturer](https://www.themarketproof.com/hs-fs/hubfs/Industrial%20manufacturer.png?width=675&height=675&name=Industrial%20manufacturer.png)

##### Industrial manufacturers

![professional services](https://www.themarketproof.com/hs-fs/hubfs/professional%20services.png?width=810&height=810&name=professional%20services.png)

##### Professional Services

![business consultants](https://www.themarketproof.com/hs-fs/hubfs/business%20consultants.png?width=810&height=810&name=business%20consultants.png)

##### Business Consultants

![pattern1](https://www.themarketproof.com/hubfs/The_Market_Proof_Theme_2025/Ellipse%204.svg)

### Ready to market proof your business?

 If you're ready to get your marketing on track,  
 let's chat.

[SAY HI](https://www.themarketproof.com/contact-us?hsLang=en)

## The Market Proof

#### Stay in the know

#### Important Links

- [Home](https://www.themarketproof.com)
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- [About](https://www.themarketproof.com/about)
- [Contact](https://www.themarketproof.com/contact-us)

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[hello@themarketproof.com](mailto:hello@themarketproof.com)

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